Design
The first thing you'll notice on the 208 & E-208 (pictured above) is the striking new design. Peugeot designers aimed to maintain the alluring design of the 208 while adding a touch of modernity to the overall look.
New Peugeot front light signature: First introduced on the 9X8 Hypercar, and later seen on the new 508, 508 SW, and the new 2008, the Peugeot light signature now adorns the 208 and E-208. The three long vertical claws integrate with the gloss black inserts of the bumper, creating an intense appearance. To give the 208 a broader look, the lights have been shifted to the edge of the bumper.
All-new 208 models will feature the front light signature. GT versions take it a step further with enhanced LED headlamps, extending the front light signature into the headlamps for an even more striking effect.
A front end with a new look: The all-new front end proudly displays the brand's new logo, bringing the 208 into the new generation of Peugeot vehicles. The grille features an evolving body-colored pattern that now extends further into the bumper.
A redesigned rear light signature: The rear end of the new design exudes a commanding appearance, with a redesigned rear light signature featuring three individual red claws arranged horizontally.
Striking new colours: In the images of the E-208, you'll notice the stunning new yellow exterior finish. The new 208 offers a choice of seven body colors, including two new colours: Agueda Yellow and Selenium Grey. Additionally, you can choose from Cumulus Grey, Nera Black, Bianca White, Elixir Red, and Vertigo Blue. All seven colours are available across all 208 models, and gloss black door mirrors are a standard feature. The GT variant comes with gloss black wheel arches as standard.
New wheel designs: Alloy wheels have a significant impact on the overall design of a car, and the new 208 offers two striking designs to complement its appearance. Allure trim comes with 16-inch "NOMA" diamond-cut two-tone wheels, while GT features 17-inch 'YANAKA' diamond-cut two-tone wheels with inserts.
New PEUGEOT brand identity: The new 208 proudly displays the brand's new logo, with lettering finished in a new Basalt Grey color. At the rear, the lettering extends across the entire width of the black panel connecting the rear LED lights.
Elegant new fabrics: PEUGEOT has refreshed the interior ambience across all trims with new fabrics and stitching. GT variants introduce a new optional seat fabric featuring Black Alcantara® with Adamite Green stitching, which matches the Adamite Green stitching on the dashboard.
Powertrains
We teased above new powertrains have been introduced to 208. We're excited to share you can order the 208 with a all-electric, petrol and the new hybrid powertrains!
Improved electric range: The best-selling E-208 now comes with the new 115kW (156bhp) electric motor and a 51kWh battery, capable of providing up to 248 miles of range between charges (WLTP certification under approval). All E-208 models come with a standard 7.4kW single-phase charger, and an optional three-phase 11kW charger is also available. Charging from 20% to 80% is estimated to take less than 25 minutes when using a 100kW rapid charger, or around 4 hours and 40 minutes when using a 7.4kW charger.
New Hybrid Powertrains: For the first time, the Peugeot 208 is available with two new 48V Hybrid powertrains, featuring the latest-generation PureTech 100bhp and 136bhp petrol engines combined with the e-DSC6 dual-clutch electrified six-speed automatic gearbox, which includes an electric motor. Thanks to a battery that recharges during driving, this technology offers extra torque at low revs and up to 15% lower fuel consumption. In urban driving, the new 208 Hybrid 100 and Hybrid 136 can operate in 100% zero-emission electric mode for more than 50% of the time.
Efficient petrol engines: The Peugeot 208 still offers Peugeot's efficient petrol engines, with a choice of two configurations: the PureTech 75 with a five-speed manual gearbox and the PureTech 100 with a six-speed manual gearbox.
Technology: Added features and value
Year after year, technology continues to improve, and Peugeot aims to bring you the latest and greatest tech options. Discover more to see what you can utilise in the new 208 & E-208.
USB Sockets: The new Allure and GT versions now come standard with three USB-C sockets (two in the front and one in the rear) and one USB-A socket in the rear.
More powerful wireless charging: Wireless charging has become increasingly popular, and GT models now come with an upgraded 15W wireless charger as standard (an improvement from the 5W charger). This is also available as an option on Allure models.
High-definition parking camera: Rear cameras are essential for helping you park your car. The new 208 is equipped with a new high-definition image rear camera, as well as front and rear parking cameras. Depending on the trim level, 360° camera technology is also available.
Launched in 2019, the 208 saw instant success and became the best-selling car in Europe in both 2021 and 2022. The 100% electric E-208 played a significant role in this achievement, becoming Europe's best-selling electric car in 2022. Even in 2023, we have witnessed at our Swansea & Haverfordwest dealership that the 208 & E-208 remain among the most popular products in Peugeot's impressive range.
The new Peugeot 208 & E-208 will be available to order from October 2023. If you would like to stay informed about the latest news on pricing, production, and availability, simply fill out our 'Keep me Informed' form and stay up-to-date on the exciting new 208.