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New All-Electric Puma Gen-E

From £29,995

Electric just got loud

Image for illustration purposes only. Prices quoted are recommended On-The-Road prices. It is always possible that, despite our best efforts, some vehicles may be incorrect.

Electrifying style

Energetic and electrifying - the New All‑Electric Puma Gen‑E®. The electric SUV born to take on the city, with fast charging and advanced technology. Reduce running costs‡‡ with innovative efficiency.

Sleek exterior design with 18" alloy wheels** and signature LED headlights let you lead the charge in the city.

Ready inside and out

Stay informed and entertained with the 12″ SYNC 4® touchscreen, from live traffic updates to your favourite music*. See all the information you need without taking your eyes far from the road on the 12.8″ digital display. Playlists or podcasts? Listen your way with a premium sound system that delivers superior beats.

Safe and sound

From hands-free calling to downloading software updates, your Puma Gen-E® offers wireless connectivity and a 5G modem to always keep you connected.

Range up to (on 100% charge)‡

233mi

10 - 80% DC fast charge in‡‡

24min

Combined energy consumption‡‡‡

13.1kWh/62mi

Driving thrills

Choose from four drive modes to fine-tune your Puma Gen-E®.
Eco Mode helps deliver up to 233 miles of driving range‡.

Keep me informed

Pick your Puma®

Electric or petrol? Discover the EcoBoost® hybrid model.

New All-Electric Ford Puma Gen-E

Important Information

Imagery and information shown throughout this website may not reflect latest UK specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the UK.

Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.

⁰ The identified dealer fitted accessories are carefully selected third party supplier branded accessories and may have different warranty conditions, the details of which can be obtained from your Ford Dealer.

Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption and Combined CO₂ Emissions (WLTP) figures do not include dealer fitted accessories.

[†]Based on full charge of Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium-ion battery age and condition. 233 miles WLTP Overall Range reflects a combined driving cycle and 172 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
[‡]Based on full charge of Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium-ion battery age and condition. 172 miles Extra High range reflects motorway driving and the test is conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
[*]AC energy consumption. WLTP Combined Energy Consumption figures shown Ford Puma Gen-E Select model. Intended for comparison purposes, only compare fuel consumption and CO2 figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted, weather, driving styles and vehicle load.
[††]Wallbox and standard install on private driveway (worth £899), fees apply for nonstandard install.

For Great Britain, home charger and standard install on private driveway (worth £899), fees apply for nonstandard install through Octopus Energy. Northern Ireland customers are required to pay for the home charger and installation from Charge Guru.

With Intelligent Octopus Go you can smart charge for only 7p/kWh. The average rate of a standard variable tariff, based on the April 2025 Ofgem energy price cap, is 27.03p/kWh. 1- 7/27.03 = 0.74 or 74%
[‡‡]Compared to petrol Ford Puma model.​
[**]Standard or optional features, dependant on series.
[†††]Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.
[‡‡‡]The recommended ‘On the Road’ price for GB Mainland only includes retail Customer Saving where applicable, first year road fund license, DVLA First Registration Fee, cost of number plates (estimated) and VAT (at 20%). Your vehicle price is based on the Recommended On the Road Price. Once you have selected your dealer this may be adjusted to reflect the Dealer On the Road Promotional Price. For Northern Ireland, please refer to the latest vehicle price list here for affected vehicles.

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