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Day's Fleet Logo
Day's Motor Group Logo
Day's Rental Logo

Day's Motor Group is a family-run, private company made up of three main businesses; Day's Motor Group, Day's Rental and Day's Fleet. With more than 600 employees, Day's is the largest Welsh-based dealer group and sits within the top fifty dealer groups nationally. 

The Group currently represents five industry leading vehicle manufacturers; Ford, Fiat, Peugeot, IVECO and INEOS, spread over five locations in South and West Wales.

Day's Rental specialise in the hire of cars, vans, minibuses, motorhomes and more, offering over 17,000 hire vehicles across 14 different UK locations.

Day's Fleet offer vehicle leasing and fleet management solutions to the public and private sector across the UK, with over 8,500 vehicles currently on the road.


99 Years of Remarkable Heritage

1 Motor Group, 99 Years of Businesss

A brief history by Graham M. Day F.C A

The company was started in 1926 by my grandfather, Charles Edward Manton Day, this the name C.E.M Day Ltd, a name we sometimes abbreviate to Day's for simplicity. From small beginnings in 1926 we employed eight people in St Helens Road, Swansea. During the difficult war years, the company was run by Charles' daughter Valerie Day. On returning from the war, my father Geoffrey Manton Day M.C (Jimmy Day) took over the running of the company during which time it expanded rapidly. Since Mr Day's death in 1984 I have been chairman, ably supported by my sister Jill Day and my son Russell Day who is CEO & Managing director, along with fellow directors, Senior Managers and other employees. Day's has remained in private ownership since 1926.

Graham Day with his son Russell Day

Pictured: Graham Day (left) receiving his AM Hall of Fame Award alongside his son Russell Day (right).


Honored

Since its inception, the company has been at the forefront of change and innovation, receiving many awards from both manufacturers and external bodies, including over 20 European Ford Chairperson's awards, Motability National Group Commended award, Investors in people and more.

Undoubtedly, the commitment and enthusiasm displayed by all our staff has contributed significantly to our success. Our focus for the future is to maintain this culture of continuous development to the benefit of our customers, our company and our employees.

Awards

Day's Motor Group Timeline

Keep up to date

Follow our journey at Day's Motor Group

Registered Office: Swansea Road, Garngoch, Swansea, SA4 4LL.

VAT reg. 477 6402 21 | C.E.M Day Ltd. Registered in England and Wales company number: 215538

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